Wednesday, December 12, 2007

Google's bid on Wireless Spectrum

Google confirmed Friday that it will bid on wireless spectrum, the first step toward the establishment of the company's long-rumored wireless network.
Google will file a bid with the FCC on Monday for a portion of the 700-MHz band, which the FCC is auctioning off. The bid does not include any partners, Google said.
According to the bidding rules – assisted by Google and public interest groups earlier this year – the winner of the auction must allow any consumer to download any software they wish onto the mobile phone, and to use and device they can on the wireless network. The rules go into effect if the reserve price of $4.6 billion is met.

Analysts have said previously that actually building the network could cost an additional $17 billion.
"We believe it's important to put our money where our principles are," said Eric Schmidt, chairman and chief executive of Google, in a statement. "Consumers deserve more competition and innovation than they have in today's wireless world. No matter which bidder ultimately prevails, the real winners of this auction are American consumers who likely will see more choices than ever before in how they access the Internet."

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